The target audience for our pieces will mainly be males aged 18-30 because general statistics show that male readers (most of which being young or middle aged adults) tend to buy rock magazines compared to females since 16% of average rock magazine sales are from women where as the other 84% are men. Plus rock music is generally viewed as a more masculine type of music because most rock bands/artists are male. It could be heard by any race but usually with rock music it tends to be white people and their socio-economic status would range from C1 to D on the scale, from manual workers to lower middle class people. The music featured in our video is quite mainstream so i think it would appeal to mainstreamers.
Can you add the source of your stats please? May be worth introducing this by stating why you need to know who your audience is/ why this is important. Not sure about your psychographic label - not sure this is music for suceeders (the uber-wealthy) - I'd say rock is fairly mainstream??
ReplyDelete