Tuesday, 18 October 2011

Target audience for our media product

The target audience for our pieces will mainly be males aged 18-30 because general statistics show that male readers (most of which being young or middle aged adults) tend to buy rock magazines compared to females since 16% of average rock magazine sales are from women where as the other 84% are men. Plus rock music is generally viewed as a more masculine type of music because most rock bands/artists are male. It could be heard by any race but usually with rock music it tends to be white people and their socio-economic status would range from C1 to D on the scale, from manual workers to lower middle class people. The music featured in our video is quite mainstream so i think it would appeal to mainstreamers.



1 comment:

  1. Can you add the source of your stats please? May be worth introducing this by stating why you need to know who your audience is/ why this is important. Not sure about your psychographic label - not sure this is music for suceeders (the uber-wealthy) - I'd say rock is fairly mainstream??

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