Whilst anyalysing these music videos, it has helped us as a valuable part of out research into what we want to do with our music video. A lot of how the music video should look is based on genre. Many of the indie music videos feature the artist in the video at some point, no matter how long they are in it for. We also looked into the importance of Goodwin's six points in a music video. It is vital to have some genre characteristics included, this is because fans of certain genres already know what they expect to see when they watch a music video from that genre. For the genre we are doing which is rock The characteristics usually needed are the artist featuring and there to be instruments included; some sort of performance.
A music video can be a success without followung most of Goodwins points as long as it is creative. Music videos such as the ones that The White Stripes produce for their songs Seven Nation Army and Hardest Button to Button dont go along with all of goodwins points. The visuals dont match the lyrics, and there is no intertextuality . There is no narrative but the video to Hardest Button to Button is so cleverly edited, with every drumbeat the drums that Meg White is playing move along the street making a track of drumsets. This sort of creativitykeeps people wanting to watch this video because of
how much work has gone into it, not because of some sort of narrative. For our music video we would like to have some sort of narrative with enough creativity and editing to make it a success and make people want to keep watching it.
A music video can be a success without followung most of Goodwins points as long as it is creative. Music videos such as the ones that The White Stripes produce for their songs Seven Nation Army and Hardest Button to Button dont go along with all of goodwins points. The visuals dont match the lyrics, and there is no intertextuality . There is no narrative but the video to Hardest Button to Button is so cleverly edited, with every drumbeat the drums that Meg White is playing move along the street making a track of drumsets. This sort of creativity
Some good reflection here - could maybe suggest some of the ways in which you could be creative with the editing to keep our interest...Whilst you seem to say that you don't need to tell a full story, do you think it important to edit to the beat? What type of shots may be required to sell the artists if they appear in the video? Do you need lip synching? Do you need studio or location settings or both? There are some things you could develop a bit more here?
ReplyDelete