Showing posts with label Danny. Show all posts
Showing posts with label Danny. Show all posts

Wednesday, 29 February 2012

Tuesday, 29 November 2011

Band Name and Logo

For our band name we have decided on Raw Rebellion. This struck us as a name that would work for our band.
This our band logo. The black and white represents the band as a rock band, it lets people, who dont know much about the band, know what to expect before they even listen to the music. We have represented the bands name in the centre of our shield.
The lions in this logo represent a wild side to our band and the combination of the lion and the shield is used to represent dominance. The font we chose for the RR in the middle of our shield was chosen to represent a rock look about our bands logo, we have wildness and dominance and we had to round them together to have a rock feel to it all.

Wednesday, 16 November 2011

Equipment and Technology used

Making our music Video


To collect all our footage we will need to use video cameras that college will provide.
When we have all of our footage we will have to use Final Cut Express to edit the footage and piece our final product together. This program allows us to put all our scenes and footage into an order that we want, this is also were we add the sound to the video as well.








Ancillary tasks
When we are doing our ancillary tasks i will need a still camera to get my shots of the band in the adverts and the digipack.
The camera we will use is a Nikon D300 10.2 mp camera.











When we have taken these pictures we will have to use more programs on the computers to make the images exactly how we want them.
To get the actual image we want we will use 2 programs.
Photoshop will be used first to get the image exactly how we want it. If we need to crop, cut or change the lighting of the image.










Once we have finished getting our image,getting it exactly how we want it in terms of lighting and any other editing we need to do we will move onto InDesign. This will allow us to put different backgrounds on if we need to, and add the text that we will need to finalize our digipack and our album advert.

Storyboard

These are the two rough drawings of what are music video was going to be like. When it came to filming it gave us a good idea of what shots to film and from what angles. Also it helped us during the editing because we already had a good idea what order we wanted the shots to go in and for when and how long.

Saturday, 29 October 2011

Reflection on branding

Through looking into the branding of an artist in my chosen genre which is rock  i have learnt that it is very important how a band gets themselves represented by the public. When i looked into kasabian I found that they are very popular because they are very spontaneous, which means that when we come to portray our artist we cant make eveything predictale, something that catches peoples eyes, or simply makes them thnik twice about will have to be included in my music video and the print projects.


    When thinking about branding i have found that it is very important to let the audience know what genre you are, this is so the audience know what to expect from the artist. It is also important to keep certain things the same. Kasabians album covers and music style changed constantly but the Logo is clear on every album cover, this is because it is simply the name Kasabian but in there own special font that has now become linked with the band.

As you can see from both these album covers, the logo appears across both of the images, this font for the logo is closelyt linked with the band so whenever you see it used you know who it is.
For my artist i would have to keep something the same all the way through so it becomes easy to recognise the artist through this small or large feature that is recurring where ever you see the band.

Branding is very importand for a band because it creates a sense of undserstanding with the audience. Kasabian are branded as a gereally honest band who do it because they love music and what they do for a living. Because of this they never sell out and fans respect them for this, they also give the audience a good idea of what is going to be oin the album from a simple picture.

Analysis of branding

Friday, 21 October 2011

Understanding our audience

                                                                                                   

A positive sign is that more people said that they like the genre Rock. This links in with the viable audience post that shows that rock is a popular genre.

This pie chart shows that out of the 5 options we gave the rock artists came out the most popular. Kasabian took it away with the mosy people choosing them. Then QOTSA came second which is a positive sign because this is the song that are msuic video is being made for is by them.
This graph is useful for the viable audience post because it shows that more people purchase music regularly.

This is a line graph that just shows that everyone we surveyed likes music videos. And the main reason was because they like having something to watch that is relevant to the song they are listening to.



Tuesday, 18 October 2011

Is it a viable commercial audience?

Rock isnt always a genre that you will hear on the radio, or even see in the charts very often. This is because it isnt classed as mainstream music anymore. This however, doesnt mean that it isnt popular. It has a very loyal growing audience that tend to stick away from chart music and live for rock. All rock artists will have a very loyal follwoing, fans who will be willing to travel to watch them live in concert. There are channels on tele such as NME, Scuzz,MTV Rocks,Q and Kerrang which are all showing rock music throughout the day , this is because there is still a wide audience of people who follow rock music religiously. There are evem magazines such as NME,Q and Kerrang which sell an enormous amount because there fans are loyal and will happily buy these magazines every week/month.
In the current top 40 album charts there are 3 rock bands inside the top 10.
You Me At Six's album Sinners never Sleep currently stand in 3rd place
Kasabian's album velociraptor currently stand in 6th place
Nirvana's album Nevermind  an album which was first released in 1991 - 20 years ago, and the band split after Kurt Cobains death in 1994, currently lie is 10th place.

This shows that rock has a very viable audience who will go out and buy or simply download the music that they love. When Nirvana were together they sold over 50 million albums worldwide, so this genre has a very big following. Also bands like Metallica, who brought out a self titled album that did 15 times platinum. This clearly shows that rock is a very viable genre with a loyal audience.

Analysis of Adverts for music in the genre

As well as our music video in this project we will produce an advert for the album. To do this i am looking at past adverts that will hopefully give me some ideas as to what i want to with my advert.





This is an advert for The Stone Roses album that has been remastered for the its 20th anniversary. It has features that you would expect from an advert, it has ratings and quotes from different respected magazines and newspapers. it shows the original album cover from 20 years ago in the advert.

On the album cover it shows 3 painted rectangles in the order Red,white,blue.
And this theme is continued throughout the advert. The quote from all of the reviewers is in red at the top, then the rating in white in the middle, and then what newspaper or magazine in bluer at the bottom. This is very effective in this advert.






This is an advertising poster for Alter Bridge. This is a different advertising poster because it is advertising a new album rather than a new tour. They keep with the conventions of a rock band with them all being dressed in black and wearing jeans. Also Tattoos are connected with this genre of music because it shows a rebellious side of the band as most rock bands have. It shows a regular 4 piece band all looking at the camera, no sense of a smile, just shows they mean business. They have kept the same font for ALTER BRIDGE throughout their career so people immediately know who it is and can relate it straight to them.









This is an advert for a Kings Of Leon album. It shows the album cover as the main image for this advert. it also has tracks that are featured on this album and the release date as well.















By looking at these adverts it has given me a good understanding of what i want to do when i have to produce an advert. I want to keep a colour coordination right throughout the advert. I also want to have the genre colours which are dark colours like black and navy.










Sunday, 16 October 2011

Reflection on our music genre

After analysing different artists and music videos it has given us a good idea about what our artist should be portrayed like. We looked into artists such as Red Hot Chili Peppers and Blink 182. Both of these artists are quite typical in terms of what you expect from a rock band. They both are full of energy and charisma when they perform and are very serious about their music, whilst they are very serious, their videos and what they do when they arent performing shows they love to have a fun and dont take life as serious as their music.

In terms of charactersistics, we found that the rock bands we looked at possessed alot of the same charactersistics.
They even have the same tendencies when it comes to pictures, they seem to both like to pose with their tops off, to show off their tattoos which is another charactersistic that you expect to see when you think of a rock band.


Both of these artists are shown in these pictures posing as a 3 piece band, all with their tops off, but the red hot chilis are posing completely naked, which just shows their eccentricity and rebelliousness.
Every member of these 2 bands is showing off many tattoos, most rock artists around seem to have tattoos of some kind, this is just something you expect to see when you think about rock artists now.





As for Music videos. In this genre many of the videos are just made through creativity with the editing being the most important thing. They go against Goodwins six points, but still they manage to have incredibly popular videos.  Red Hot Chili Peppers have many crative videos that they have brought out. The video for the song Californication the whole video is just like a video game, it is all set out like a cartoon/video game, it even has points and everything on it. This is effective because when i watch this video i can never take my eyes of it, it just grabs you in . There are also videos like By the way and Can't Stop. The videos for these songs are very random but very effective. It features the whole band in every video they have and it shows them as just being naturally funny artists with bag fulls of charisma.