Reflection on branding

Through looking into the branding of an artist in my chosen genre which is rock  i have learnt that it is very important how a band gets themselves represented by the public. When i looked into kasabian I found that they are very popular because they are very spontaneous, which means that when we come to portray our artist we cant make eveything predictale, something that catches peoples eyes, or simply makes them thnik twice about will have to be included in my music video and the print projects.


    When thinking about branding i have found that it is very important to let the audience know what genre you are, this is so the audience know what to expect from the artist. It is also important to keep certain things the same. Kasabians album covers and music style changed constantly but the Logo is clear on every album cover, this is because it is simply the name Kasabian but in there own special font that has now become linked with the band.

As you can see from both these album covers, the logo appears across both of the images, this font for the logo is closelyt linked with the band so whenever you see it used you know who it is.

For my artist i would have to keep something the same all the way through so it becomes easy to recognise the artist through this small or large feature that is recurring where ever you see the band.

Branding is very importand for a band because it creates a sense of undserstanding with the audience. Kasabian are branded as a gereally honest band who do it because they love music and what they do for a living. Because of this they never sell out and fans respect them for this, they also give the audience a good idea of what is going to be oin the album from a simple picture.