Saturday, 29 October 2011
Branding and how it applies to our product
Brand: a type of product manufactured by a company under a particular name. In terms of music the brand is the artist, the artists sells because of the familiarity with the audience. The artist is the brand identity that the audience associates with, for example if they like a particular artist they will dress/act like them. The audience alter their way of life to be more like the brand. It is also a good way of indicating what genre the music is by advertising the brand by using the band in the videos and other promotional products. By including the band in the music video the music video will sell.
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Is it worth noting that by giving an artists a brand image, you make them unique and make them stand out from other artists, which may encourage people to buy their work? Could also comment on how usually the brand image conveys an image that appeals to the target audience and is an important part of selling the artists to them.... I think you could add a little more here..
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