Institution

Our music would be owned by a major label because it is mainstream and it has already been done. it would be owned by a major label like the Universal Music Group. The Universal Music Group cover a lot of different music genres so there isn't a need to add any features to make it stand out as a Universal Music Group product. 

Reflection on branding

Through looking into the branding of an artist in my chosen genre which is rock  i have learnt that it is very important how a band gets themselves represented by the public. When i looked into kasabian I found that they are very popular because they are very spontaneous, which means that when we come to portray our artist we cant make eveything predictale, something that catches peoples eyes, or simply makes them thnik twice about will have to be included in my music video and the print projects.


    When thinking about branding i have found that it is very important to let the audience know what genre you are, this is so the audience know what to expect from the artist. It is also important to keep certain things the same. Kasabians album covers and music style changed constantly but the Logo is clear on every album cover, this is because it is simply the name Kasabian but in there own special font that has now become linked with the band.

As you can see from both these album covers, the logo appears across both of the images, this font for the logo is closelyt linked with the band so whenever you see it used you know who it is.

For my artist i would have to keep something the same all the way through so it becomes easy to recognise the artist through this small or large feature that is recurring where ever you see the band.

Branding is very importand for a band because it creates a sense of undserstanding with the audience. Kasabian are branded as a gereally honest band who do it because they love music and what they do for a living. Because of this they never sell out and fans respect them for this, they also give the audience a good idea of what is going to be oin the album from a simple picture.

Analysis of branding

Neil's rhcp brand image ppt

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Analysis of branding

Dannys brand investigation

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Branding and how it applies to our product

Brand: a type of product manufactured by a company under a particular name. In terms of music the brand is the artist, the artists sells because of the familiarity with the audience. The artist is the brand identity that the audience associates with, for example if they like a particular artist they will dress/act like them. The audience alter their way of life to be more like the brand. It is also a good way of indicating what genre the music is by advertising the brand by using the band in the videos and other promotional products. By including the band in the music video the music video will sell.

Reflection of audience and appeal

We have got some positive feedback from our survey, we found out that the majority of our audience did prefer the rock music genre and liked rock music videos so our music video will be mainstream. After looking at who our audience will be and completely defining them it has made it easier on coming up with ideas for our video. We need to make our video suitable for our audience by including things that the audience will relate to. In our video we plan to use both narrative and editing and our narrative will follow a character (who is a representation of the audience) through out the video, plus there will be shots of the band performing. By making the video appeal to the audience it means it will get a lot of views because it will hopefully be liked and passed on to others.

Understanding our audience

This was the survery that we handed out. We handed it out to a total of 15 people around college and at home.We gave this survey to 10 males and 5 females. The results werent that surprising. 13 out of the 15 people we survyed fit into the age 16-20.

                                                                                                   

A positive sign is that more people said that they like the genre Rock. This links in with the viable audience post that shows that rock is a popular genre.

This pie chart shows that out of the 5 options we gave the rock artists came out the most popular. Kasabian took it away with the mosy people choosing them. Then QOTSA came second which is a positive sign because this is the song that are msuic video is being made for is by them.

This graph is useful for the viable audience post because it shows that more people purchase music regularly.

This is a line graph that just shows that everyone we surveyed likes music videos. And the main reason was because they like having something to watch that is relevant to the song they are listening to.